Overview
Nivafy is a web-based super app that brings together AI-powered image and video generation, social networking, and an NFT marketplace. I worked as the UI/UX Designer, building a clear, modern interface that makes complex features feel easy to use.
My Role & Contributions
I designed both the dark and light themes, created intuitive user flows, and worked on visual interactions to keep users engaged across tools and screens. Key tasks included:
- Designing a user-friendly AI generation page for creating and sharing content
- Developing a complete social interaction system: profiles, likes, comments, and chat
- Creating a responsive layout for both desktop and mobile
- Conducting competitive analysis of similar AI and social apps to improve usability
- Delivering a fully interactive Figma prototype with clean handoff for developers
- Managing a high-volume design workload under tight deadlines
Challenges & Outcome
The biggest challenge was balancing advanced AI features with a smooth, simple user experience. Through thoughtful layout, interaction design, and research, we launched a design that feels powerful — yet never overwhelming.
Reflection
This project taught me how to simplify complexity. Designing for AI tools within a social context helped me grow in building experiences that are both smart and accessible.
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UI/UX Design